Multi-Gen Workplaces: A Blessing or a Curse?

We were recently featured in Impact, the magazine for the largest community of research, insight, analytics and marketing sciences professionals. Our Gen Up research was spotted and we were contacted to share our findings and feature in the magazine. Below is an excerpt from the featured article.

Our Head of Insight, Katharine Newton said,
‘we’d seen research looking at one or two of the generations but struggled to find any looking at all four simultaneously — yet that is the reality; lots of workplaces have that.’

‘There is scope for an over-arching employer brand and recruitment strategy, but there are key areas where employers would be advised to dial up their messaging and proposition appropriately’, Katharine said.

‘All four generations are looking for more communication than they are receiving. The elder generation was receiving even less than the younger ones. It backs up the misconception that they are considered as not needing those updates; is that generation being seen as a waste of time?’

‘Even though state pension age is getting higher and higher, people are working longer but we’re still acting like they’re not — that they don’t need to learn past 50 because they are coming up to retirement age.’

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